Winter Term 2012 marketing is well under way, as I hope many of you have noticed around campus. We kicked off this year’s campaign by handing out 450 t-shirts, 400 re-usable tote bags, and other prizes at Welcome Back WKU on August 31. Although it was hot outside, many students were already thinking about Winter and had great questions about courses, financial aid, housing, and tuition.
On September 10, Winter Term staff handed out 1,000 rollabanas to students entering the WKU v. Navy football game. The giveaway was part of a marketing partnership with WKU Athletics. The rollabanas were well received by students and fans. The front of the rollabanas said “Go Tops” and the back had the Winter Term logo and URL. We hope students will hang on to the rollabanas so we see them at all home football games.
Other promotional events included Focus on WKU on Sept. 17 and the Majors and Minors fair on Sept. 21. Large banners are now posted all around the Bowling Green campuses as well as WKU Regional Campuses promoting Winter Term 2012. Classes are NOW viewable on TopNet! There are more than 275 classes available and registration begins October 3!
Winter Term will hold a Registration Rally on Tuesday, Oct 4 at Centennial Mall. Students will have the opportunity to grab a Snow Cone on the way to/from class and chat with Winter Term staff about any questions or concerns they have about the optional 3-week session in January.